Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
California driving Internet privacy policy
Filed Under: Benton Headlines
With the federal government and technology policy shut down in Washington, California is steaming ahead with a series of online privacy laws that will have broad implications for Internet companies and consumers.
Ad-supported website operators decry cost of new online privacy rules for children
Filed Under: Benton Headlines
Under regulations that went into effect July 1, websites catering to children will no longer be able to collect a range of identifying information without obtaining verifiable parental consent.
Election 2016: How Big Data + Social Data Will Determine the Next President
Filed Under: Benton Headlines
As our nation ramps up for 2016, the role of big data + social data in influencing election decisions cannot be ignored.
Sen. Rockefeller to push for Do Not Track at hearing
Filed Under: Benton Headlines
Senate Commerce Committee Chairman Jay Rockefeller (D-WV) will hold a hearing April 24 to push for a feature that would allow users to opt out of online tracking.
Recalculating the privacy debate after Google Maps penalty
Filed Under: Benton Headlines
By now, consumers and citizens may have detected a pattern: New technologies allow new types of privacy invasions, which then lead to ad hoc remedies – until the next type of intrusion. As the string of Google violations shows – along with dozens of new privacy laws passed since the 1970s – the pace of this cat-and-mouse privacy quest has quickened in the Digital Age.