Newspapers and other news publishers are increasingly targeting smaller, more affluent audiences, impelled not by governments, but by their own economics. For years, digital news conformed to one section of the 1984 prophecy of the technology guru Stewart Brand – that “information wants to be free because the cost of getting it out is getting lower.” Now, it is relying on his other, lesser-known maxim – that “information wants to be expensive because it’s so valuable. The right information in the right place just changes your life.”