Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
Literary Lions Unite in Protest Over Amazon’s E-Book Tactics
Filed Under: Benton Headlines
The authors are uniting.
Literary Lions Unite in Protest Over Amazon’s E-Book Tactics
Filed Under: Benton Headlines
The authors are uniting.
Literary Lions Unite in Protest Over Amazon’s E-Book Tactics
Filed Under: Benton Headlines
The authors are uniting.
Literary Lions Unite in Protest Over Amazon’s E-Book Tactics
Filed Under: Benton Headlines
The authors are uniting.
A Cable Merger Too Far
Filed Under: Benton Headlines
There are good reasons the Justice Department and the Federal Communications Commission should block Comcast’s $45 billion acquisition of Time Warner Cable.
Faulty Websites Confront Needy in Search of Aid
Filed Under: Benton Headlines
Three months after the disastrous rollout of a new $63 million website for unemployment claims, Florida is hiring hundreds of employees to deal with technical problems that left tens of thousands of people without their checks while penalties mount against the vendor who set up the site. Efforts at modernizing the systems for unemployment compensation in California, Massachusetts and Nevada have also largely backfired in recent months, causing enormous cost overruns and delays.